AUTUMN/WINTER 2021








REALITY CHECK





‘Familiarity often leads to overlooked beauty.’

Through the re-interpretation of classic images, this collection, Reality Check, projected more possibilities of dress.

LAMRONS puts emphasis on reflections of the things we take for granted to design garments as essentials of a modern urban life. The team tends to re-interpret the aesthetics at the end of the twentieth century by veiled signs, simple design, delicate tailoring with memorable details. LAMRONS features a group of youth with no gender boundaries, who are receptive, diverse, exquisite and independent. They are urban hermits concealing in the crowd and always discover sparkling moments from the daily trivial.