LAMRONS is “normal” in reverse. It is a new perspective that uses a reverse approach to dissect mediocracy and comfort.

LAMRONS reflects on things that we often take for granted and finds ways to bring surprises and ingenuity to garments. With a relatively obscure design language, simple yet delicate tailoring methods, and details that leave an impression, LAMRONS creates a low-key, relaxed style that is thought-provoking at the same time.

LAMRONS is a combination of romantism and pragmatism. The obsession with high-quality natural fabrics and exquisite craftsmanship makes every piece a symbol of functionality and ritualism. LAMRONS makes you feel right at home whether you are with Mother Nature outdoors or strolling along the cityscapes, all year long.